Discover how AutoTrader's redesign of the automotive selling experience boosted revenue by 64% and increased coupon creation by 53%. Learn how I transformed the process to make it easier and more rewarding for sellers.
Lead Product Designer
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AutoTrader's revamped Search Results Page helped Canadians find cars faster, leading to an 8% drop in vehicle reviews but a 0.4% rise in leads. The redesign made it easier for users to quickly find the cars they wanted.
Lead Product Designer
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AutoTrader's new prequalification feature helped 6 million users understand their car-buying budget while giving dealers better leads. Even with a low-key launch, daily completions increased, with more improvements on the way.
Lead Product Designer
Read MoreIf you’re curious to learn more or just want to connect, drop me a line—I promise to respond faster than you can say ‘Design thinking!’
Contact MeI create experiences that are viable, feasible and desirable by looking at opportunities holistically.
