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Hello, I’m nilan.
product designer.

As a Sr. Product Designer, I am deeply committed to exploring the interplay between people, processes, and touchpoints to create exceptional experiences.

currently in

Toronto, Ontario

product strategy

Skilled at aligning design decisions with broader business goals, I collaborate closely with cross-functional teams to shape product direction. With a strategic mindset, I ensure that design solutions not only enhance user engagement but also drive measurable business outcomes and long-term growth.

Human-Centered Insights

Passionate about understanding user needs through research and data analysis, I leverage insights to inform and validate design decisions. My research-driven approach ensures that solutions are grounded in real user feedback, fostering a deep connection between product experience and user expectations.

ux/UI design

I create user-centered experiences that make complex tasks feel simple and intuitive. By focusing on seamless interactions and purposeful design flows, I ensure users can achieve their goals with ease. Visual cohesion is thoughtfully integrated to enhance usability and reinforce brand identity, balancing practicality with aesthetic appeal.

Leadership & Mentorship

Dedicated to nurturing talent and fostering a collaborative environment, I guide and support junior designers, helping them build confidence and skills. My leadership approach focuses on open communication, constructive feedback, and fostering a culture of continuous learning and innovation within the design team.

latest work

responsive web / apps

Helping 11 Million Users Find Their Ideal Budget for Their Next Vehicle Purchase

responsive web / apps

Helping Canadians Find the Right Car Faster, Achieving a 15% CTR Increase

responsive web

Redesigning the Car-Selling Experience to Increase Revenue by an Impressive 64%

My Story

I'm a Toronto-based User Experience Designer with a Bachelor of Business Administration degree from Wilfrid Laurier University. The combination of my business background and user-centric mindset enables me to be a designer that views problems and opportunities holistically. Ensuring all experiences are viable, feasible and desirable.

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Experience

Apr 2021 — Present

Senior product designer

// AutoTrader

I led projects that boosted revenue by 64%, improved search efficiency by 8%, and launched a financial product for 11 million users. I also mentored designers, contributed to the design system, and presented ideas to executives.

Dec 2017 — Apr 2021

UX Designer

// Manulife

As part of the global XD team, I have worked on 3 different global B and C level initiatives that span across categories such as: onboarding, procurement and Manulife's customer facing website.

Sep 2017 — Dec 2017

UX Designer

// Vuka Innovation Inc.

Digitizing the in person experience of helping organizations innovate through Business Design methodology.

Exceptional experiences are not created alone

LET'S connect

If you’re curious to learn more or just want to connect, drop me a line—I promise to respond faster than you can say ‘Design thinking!’

Contact Me